Except instead of having two years to design the vault as he did with that one, in this case, he had just thirty days before the asteroid reaches us to get the Oreos safely stashed in permafrost. From a single fan tweet to a headlines-making global campaign. It’s also a great marketing stunt, as people will talk about Oreo cookies, regardless of how ridiculous the Oreo doomsday vault sounds, as Input Magazine details: In a video about the Global Oreo Vault project, the company says it was inspired by a tweet from a fan on October 3rd asking if the asteroid strikes, 'I wonder who will save the Oreos?' It then sprung into action, working with one of the same architects who designed the seed vault. That tweet inspired Oreo to launch an insane activation campaign in which the brand goes to great lengths to save the cookie for future generations by building an asteroid-proof vault in Norway, filling it with a stockpile of cookies and documenting the entire journey along the way. Cookies aren’t something you’d put into a vault for safekeeping, but the company isn’t taking any chances. The piece was submitted to the medium: Branded Entertainment & Content within the entry type. The advertising agency is part of the agency network: Publicis and holding company: Publicis Groupe. which is exactly what Oreo has done to protect its famous recipe at the end of days. You can help EverybodyWiki by expanding it.Oreo created a doomsday vault in Norway to house its cookies just in case something terrible happens to the world. This 2020 Clio Awards Silver winning entry titled The OREO Doomsday Vault was entered for Oreo by the community, Miami. Oreo You know were in dark times when a cookie company builds a doomsday vault. Alerted by a concerned fan on Twitter, OREO is on a mission to save the OREO cookie from the impact of Asteroid 2018VP1 on November 2.

This architecture-related article is a stub.

'Oreo stashed its cookies in a doomsday vault in preparation for the 'Election Day asteroid ''.

↑ 'Oreo Builds a Doomsday Vault to Protect Its Cookie Recipe'.

Unknown parameter |url-status= ignored (help) We built the OREO Doomsday Vault into the permafrost of Svalbard, Norway with only one purpose: To make sure OREO cookies live on for generations to come.

↑ 4.0 4.1 'Oreo Built a 'Doomsday' Vault to Protect Its Recipe and Cookies'. Although we were told asteroid 2018VP1 had virtually no chance of hitting earth, we couldn’t be sure.

Svalbard Global Seed Vault to Global Oreo Vault.

↑ 'Svalbard Global Seed Vault to Global Oreo Vault'.

↑ 'Mondelez builds protective vault to guard Oreos from passing asteroid'.

The company has built a concrete doomsday vault in Norway to house its cookies. It has a real but exceedingly slim (0.41) possibility of entering our planet’s atmosphere, at which point it would harmlessly disintegrate. 'Oreo builds asteroid-proof bunker and fills it with cookies, powdered milk'. Asteroid 2018 VP1 is scheduled to graze Earth on Nov.

↑ 1.0 1.1 Hollan, Michael News, Fox (). Oreo built a doomsday vault in Norway to preserve its cookies for generations to come Tom Maxwell Asteroid 2018 VP1, dubbed the 'Election Day Asteroid' because its scheduled to graze Earth on November 2nd, has a slim chance of entering Earths atmosphere, and even if it does it will disintegrate before impact.

Boxes of Oreo cookies within the vault are stored mylar bags, which can withstand temperatures ranging from -80 degrees to 300 degrees ☏ (-62.2 to 148.9 degrees ☌), and are impervious to outside chemical reactions, moisture, and air. It was then that OREO’s partner agencies, The Community and 360i, a dentsu agency, decided to act and protect the future inhabitants of Earth from a world without OREO goodness with the only logical conclusion: an OREO Doomsday Vault accompanied by a massive social campaign to comfort the world faced with (an almost non-existent) impending. The project has been widely described as a publicity stunt, with official media and information releases concerning the project often being presented in a satirical, humorous way. Construction of the vault was completed on October 22, 2020. The vault is intended, according to the Oreo brand, to protect “the Oreo recipe and a large stockpile of cookies”. The vault was built in response to the purported, minimal threat of the potential asteroid impact of 2018 VP1, a near-Earth asteroid which was projected to have a 0.41% chance of hitting Earth's atmosphere on November 2, 2020. It is located just under 20 kilometers from the Svalbard Global Seed Vault, from which it is inspired by. (OREO) Category: Outdoor Advertising - Outdoor Advertising.

The Global Oreo Vault is a secure vault commissioned by Mondelez International on the Norwegian island of Spitsbergen in the remote Arctic Svalbard archipelago. The Oreo Doomsday Vault by The Community & 360i for client Mondelez International, Inc. Fatal error: The format of the coordinate could not be determined.